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by Amparo Klein Published 2 years ago Updated 2 years ago
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Is Rubios better than Chipotle?

Rubio's Fresh Mexican Grill Rubio's Fresh Mexican Grill tastes better than Chipotle, according to a recent Consumer Reports survey. Rubio's won the Mexican category with a score of 84, topping Chipotle's 83, reports SeattlePI.com. Taco Bell came in last, with a score of 73.

Is Rubio's only in California?

As of 2013, Rubio's operates, licenses, or franchises more than 200 restaurants in Arizona, California, Colorado, Nevada, and Utah. It is headquartered in Carlsbad, California.

Is Rubios only in San Diego?

We still offer our Original Fish Taco®, as well as an array of one-of-a-kind recipes focusing on grilled seafood. Any one of them with some salsa (made daily), rice or chips is guaranteed to make a coastal cuisine match made in heaven. Rubio's is still based out of San Diego, though we operate nearly 150 restaurants.

Why did Rubio's change their name?

Rubio's Fresh Mexican Grill is changing its name and renewing its focus on seafood as part of a brand revamp. The fast-casual chain is slowly evolving into “Rubio's Coastal Grill,” as the Carlsbad, Calif. -based concept works through a remodeling program that will eventually reach all 193 restaurants.

What kind of fish does Rubio's use?

Wild Alaska PollockOur beer-battered fish taco is the recipe that started it all since 1983. Sustainable, Wild Alaska Pollock, beer-battered by hand and cooked to crispy perfection. Topped with white sauce, mild salsa and cabbage. Served on a warm, stone-ground corn tortilla.

Are there Rubios in Oregon?

Mexican restaurant chain Rubio's Baja Grill opened its first Northwest location April 25 on Portland's east side.

Who owns Rubio's fish tacos?

The gig: Ralph Rubio, 59, is the co-founder of Rubio's, a fast-casual chain known for its burritos, bowls and beer-battered fish tacos. Anchored in Carlsbad, Rubio's locations extend up the California coast to Sacramento and outward to Nevada, Arizona, Utah and Colorado.

Where did fish tacos come from?

Modern fish tacos emerged in the 1950s in the Baja city of either Ensenada or San Felipe; it's an ongoing debate, with both cities claiming to be the "home" of the fish taco. From their tiny stands, street vendors in these cities produced simple, inexpensive fare fast.

Who created the fish taco?

The Origin Story First and foremost, we have to credit the original fish taco to the indigenous people of North America who lived in the coastal areas of Mexico. For thousands of years, they fished from warm waters and wrapped their catches in stone-ground corn tortillas.

Who founded Rubios?

Ralph RubioRubio's Coastal Grill / Founder

How long has Rubios been around?

The first Rubio's location, which opened in January 1983 on East Mission Bay Drive. The initial rush didn't last. They were only doing $200 a day in the beginning.

How much did Rubio's sell for?

$91 millionCarlsbad-based Rubio's sold for $91 million.

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