Why is Starbucks adding a digital menu board to its menu?
The move is intended to bolster select dayparts, specifically the afternoon, which has seen sluggish sales at the chain recently. “Digital menu boards are one of several in-store efforts we are introducing as part of enhanced storytelling with our stores,” a Starbucks spokeswoman said Friday.
What font does the Starbucks menu board use?
The actual menu portion of the board uses white font against a black background. This is not the first time that Starbucks has experimented with digital menu boards – there was a single store test in 2010!
What are the features of a good menu board?
The menu boards have high quality displays with bright colors, easily popping out at you from a distance away. The displays can fade in and out – For example it might display an image promoting Blonde Espresso or alternatively it may display alternative milk options.
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38 Comments
This will sound strange coming from someone that loves to sit in Starbucks with his iPhone surfing the net on the wifi, but those big video screens are sort of the antithesis of the hand chalked signs and the wondrously mechanical if not exactly low-tech atmosphere of grinding coffee, making espressos, and steaming milk.
